You've successfully subscribed to Above the Fold by Writing Inbound
Great! Next, complete checkout for full access to Above the Fold by Writing Inbound
Welcome back! You've successfully signed in.
Success! Your account is fully activated, you now have access to all content.
Success! Your billing info is updated.
Billing info update failed.
The sh*t they’ll sell you.

The sh*t they’ll sell you.

Mike Doane

4 of the sleaziest, sickest, downright most manipulative ads of all time.

These are among the worst ads the public has even been force fed. Now for your viewing pleasure and disgust.

There are many perks to being a marketer. We get to flex our creative muscles all day long, we get to figure out interesting ways to connect people and products, and sometimes we even get to make a bit of art.

But advertising gets a bad rap.

Some ads feel like a used car salesman knocking down your door trying to get you to buy something you know is no good.

Here are four examples from the pages of history just like that.

Caffeine in the morning, caffeine in the evening, caffeine at supper time!

Wouldn't it be a great idea to keep your baby going with a little soda in their milk?

That's exactly what this ad form the makers of 7Up suggest.

Nothing does it like seven up!

Rudolph the red-nosed reindeer...

Had a very shiny nose. And it you ever saw it. You would even say it glows.

Like uranium!

This good old public service announcement says radioactivity is nothing to be afraid of, kids.

Let's hit the tanning booth, mom

This tanning lamp is safe enough for a baby. Wanna' give it a try?

So safe you could sleep under it.

Smoking's good for you

Just look at the body on this world-class athlete. And he's a smoker!

Probably because those cigs kickstart his digestion, don'cha think?

Seriously, say no to ads like these

Don't look at them, don't make them, steer clear at all costs.

They're despicable and those of you out there making products and ads that will age like these, don't ask for my expertise.

— Mike Doane