5 ways to grab buyers’ attention, keep them engaged, and persuade them to buy.
This article pulls together the best advice on copywriting, storytelling, and psychology to help you create incredible marketing campaigns that convert.
Say it with me folks…
The greatest campaigns of all time:
1. Capture attention
Great advertising starts with a strong mission statement.
Grab attention with a good tagline, then follow up with a strong headline.
2. Tell a story
Our brains are wired for story.
Stories help us process and store information better than a list of features.
3. Keep buyers engaged
Once you’ve got their attention, keep the party going with great copywriting.
Be clear, concise, and to the point. Here’s how:
4. Take customers on a journey
Present yourself as a guide on a grand adventure.
Make your customer the hero of the story and show them what life could be like on the other side.
5. Persuade buyers
If your campaign isn’t converting, then why’d you run it at all?
Here are some tips on persuading people to use in your marketing:
Need a hand?
Get the guide on inbound marketing to learn more about creating incredible campaigns that convert by using the power of copywriting, storytelling, and psychology. It’s 10,000 words on why buyers buy and what you can do to sell more products and services without feeling salesy.