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The focus group.

The focus group.


Bring some color to your marketing.

Every month I'll share the projects I'm working on and show you step-by-step how to carry out similar campaigns.


When someone becomes a paying member of Writing Inbound, they get access to what I call The Focus Group. This is a private newsletter that I send on a monthly basis.

In it you'll find strategies and tactics that you can try out yourself.

These are step-by-step guides on applying certain principles to your marketing. They list the tools you need , a recommended budget, and detailed instructions with screenshots for creating, launching, and analyzing each campaign.

We also get together for an occasional meet-up via webinar to discuss these strategies and the outcomes of our own campaigns.

It's a great way to get expert advice from peers (and me) for less than the cost of that cup of joe on your desk.