Above the Fold
A newsletter on the power of marketing.
The 3 modes of persuasion.
Like a rock.
Lean into your flaws.
Three centuries of writing advice.
The T-shaped company.
Are you a marketer or a magician?
The Super Bowl ad that went against popular wisdom.
There's no room for jacks of all trades in marketing.
The hero with a thousand faces.
Clever ads that sell the story, not the book.
Don’t be a people-pleaser.
Building a business isn’t easy.
The wonderful everyday.
Business is business, no matter what you’re selling.